From SEO to GEO: Why you should write for machines now

Previously, we wrote for people, hoping Google would understand. Today, we write for machines, so they can explain it to people.

In this episode, Buschi discusses in the AI Kantine why classic SEO is losing importance in the AI era – and what Generative Engine Optimization (GEO) means for online retailers, content managers, and developers.

It’s about clean product data, semantic structure, new requirements from AI-powered search functions, and the realization: Whoever wants to be visible in the future needs to be “understood” by LLMs like ChatGPT & Co. – not just by Google.

The AI Kantine is a project by Michael Busch – developer, entrepreneur, and curious canteen philosopher.

Here, you can regularly discuss Artificial Intelligence in the real developer workday during lunch – clearly, practically, and with a pinch of skepticism.

New episodes appear regularly – usually just when you’re already grabbing a tray. chnappst.

📬 Questions, feedback, or your own AI experiences? Email me at podcast@ki-kantine.de
_
All episodes & more: https://ki-kantine.letscast.fm/